Shop Watch watches our own website too

First CRO audit: 10 findings

• Two order buttons in the pricing section led to a non-existent address: placeholder text had stayed in the code instead of the payment link.
• On mobile, the menu hid the main call to action.
• The buttons on product cards only appeared on mouse hover, so on a phone they could not be seen at all.
• The pricing did not show what exactly the customer gets.

First changes and the competitor analysis

We fixed the order buttons, unified the product offer and clarified the introduction. The competitor analysis compared the website with three companies offering similar services. All three had case studies on their homepage, one a newsletter, one certifications and a phone number in the header.

Changes based on the Shop Watch report

• The CRO audit can be ordered directly from the pricing section, without jumping to another page.
• A sample of a real report was added to the introduction.
• Each plan states what output the customer gets.
• The pricing is readable on mobile too.
• A newsletter with a legal compliance checklist was added, a gap the competitor analysis had shown.

Monthly review

Legal check: 100/100, none of the 12 points the Czech Trade Inspection Authority (ČOI) focuses on reports a problem. The CRO audit confirmed that the plans in the pricing section have direct ordering. Still to do: the introduction offers two main paths instead of one, and a trust bar and social proof are missing. Those are tasks for the next round.

This page

Case studies were the biggest gap compared with all three competitors. This page is our answer to it.